Townhouse, South Kensington

This remarkable residence in a very special street in South Kensington had so much period charm and elegance yet it lingered on the market for over six months without any meaningful offers. The estate agent advised a price reduction to accelerate the sale.

Instead, the homeowner approached Avanted to help reposition the property more strategically. Through The Vision offering, we surveyed the home, collaborated with consultants and developed an architectural design concept that modernised the layout while respecting its character. What truly turned the tide was the bespoke printed design book we produced — a premium, tactile presentation piece that clearly outlined the property’s design potential. With floor plans, consultant commentary and refined 3D visuals, the book allowed buyers to see and feel what the home could become. Shortly after distributing the proposal to a curated list of buyers and agents, the right offer came in – at the asking price.