PRICE
£2,250,000
OFFERING
The Potential
SOLD IN
Record timings of 3 Weeks
OFFERING DURATION
2 weeks
LOCATION
Chelsea, London
Category
THE POTENTIALThe Two-bed Flat, Chelsea
This elegant two-bedroom flat in the heart of Chelsea had huge potential to cleverly reconfigure and significantly improve its utilisation and flow but had been sitting quietly on the market, attracting a few viewings but failing to convert. Priced at £2.25 million the owners were advised by their estate agent to consider reducing the asking price. Instead, they turned to Avanted. Through our Potential offering, we quickly identified an underutilised kitchen layout and a dark and wasteful corridor that could be re-imagined into a much-needed utility with better links to the bedrooms and wonderful open-plan living space.
Using hand- drawn plans and sketched design details, we showed how minimal changes could have maximum impact. We paired this with a written assessment from our interior architect, helping potential buyers see possibilities they hadn’t imagined. The listing was relaunched using our visual material — and the flat sold within 3 weeks, with multiple buyers citing the potential presented in the sale pack as their reason for viewing.
